UK outbound compliance checklist

B2B cold calling in the UK is permitted in many contexts under legitimate interest, but you must respect objections and maintain suppression lists.

If leads came from marketing opt-ins, ensure your privacy notice covers outbound voice contact. Document your lawful basis per list.

Configure business hours that match your audience. Avoid early morning and late evening dials even if technically allowed — complaint rates spike.

Cap retry attempts and spacing. Persistent redialling hurts brand reputation and can trigger carrier filtering.

Enable recording disclosure in your opening message where required. CallForge can append consent language automatically per campaign.

Store retention policies for transcripts and recordings. Export and delete workflows support GDPR subject access requests.