Fully loaded isn't the headline number
Base salary plus employer NI, pension, equipment, and management overhead typically pushes a £35k SDR role past £45k–£50k fully loaded.
Add CRM seats, dialler, data enrichment, and training time. First productive month is rarely month one.
Where AI outbound wins first
High-volume qualification, appointment setting, and re-engagement of stale leads are the fastest ROI paths.
Keep humans on complex discovery and closing. Blend both rather than replacing your entire floor.